creating compelling powerpoint presentations

• 7 steps for creating great PowerPoint presentations
• Content hub

14 min read — by Amos Wong

PowerPoint presentations don’t have a great reputation. You’ve probably sat through presentations that raised more questions than they answered and did more to confuse the audience than convince them. And there’s a simple reason for this: making great presentations isn’t easy. PowerPoint can be a powerful tool, but any presentation is only going to be as good as the skills and approach of the person who creates it.

With our seven-step framework, you can easily become someone who makes presentations people understand, are convinced by—and even enjoy watching. We’ve also included a few tips and tricks to help you build a presentation that achieves what you want it to. We’ve broken down the whole process step-by-step, but you can also dive straight into the aspect of creating presentations you’re most interested in:

• Step 1: Build your presentation’s story

Step 2: Write your action titles

Step 3: use a clean layout and formatting, step 4: organize your bullet points, step 5: choose the right chart for your message, step 6: format your charts for maximum impact, step 7: check accuracy and consistency—and check again.

For even more comprehensive information on how to create great presentations, you can read our free eBook on PowerPoint best practices:

Before you start: Determine the type of presentation you want to create

Before you can even begin making your PowerPoint presentation, you need to determine which type of presentation you’re giving. This isn’t a big task, but it’s an important one, as it helps ensure that the presentation you create is tailored towards achieving your overarching goal, which will influence the content, layout and structure of your slides.

Four common types of PowerPoint presentation

Most PowerPoint Presentations fall under one of the following four categories, which represent a continuum from light to heavy content:

• Key message presentations: This type of presentation is usually lighter in content and is designed to tell a persuasive story. Common examples would be a conference speech, TED talk or pitch deck.
• Recurring reports: Any presentation that is created on a regular cadence can be considered a recurring report. This includes monthly performance reports or presentations for regular team meetings where each team member contributes their slides. Presentations like this often include more detail to document results, trends or activities, and they often have a fixed layout with data that needs updating.
• Insights and research outcomes: Presentations such as survey data or market trend reports distill information from large datasets into high-level conclusions. Here, the aim is communicating the key takeaways from the research and presenting impactful conclusions to your audience.
• Documentation: This type of presentation provides detailed summaries of findings, typically with many charts and limited commentary. A documentation presentation is often made with the intent that the audience review it in detail on their own, rather than just absorb the information as presented.

It’s quite likely that the specific presentation you’re creating will include elements from multiple categories. It may be a recurring presentation that includes insights from the latest iteration of a regular survey. In this case, you can combine features of both presentation types.

Step 1: Build your presentation's story

All types of presentation should tell a story. This first step is most critical in key message presentations or when presenting insights and research outcomes, but it applies across the board.

There is extensive literature on the art of storytelling for business, and there is no shortage of courses on the subject available on online education platforms . Here, we’ll cover two aspects of storytelling that are most relevant for creating effective PowerPoint presentations.

Develop your top-level message

If the aim of your presentation is to convince your audience, you should first establish what your top-level message is. What is the single most important thing you want your audience to know after your presentation that they didn’t know beforehand? Examples of top-level messages might be:

• Information: Our division exceeded its quarterly growth targets by 20%
• Motivation: Our organization has the potential to be the market leader in our industry
• Conclusion: We recommend setting up a new subsidiary in the UK next year

Whatever your message, you should try to break it down into a single sentence. This will help you focus on the core idea of your presentation and ensure that every slide is contributing to your argument.

Use a structural framework

With your top-level message in place, you can then choose a framework to guide how you structure the rest of the presentation.

One popular option is the Pyramid Principle , a strategy for creating effective business communications ubiquitous in the consulting world. With the Pyramid Principle, you lead with your most important idea, followed by supporting ideas and facts. If your conclusion is that Acme Company should enter a new market, say it up front. Then go through each supporting argument in order of relative strength.

An important corollary to the above is the  MECE Principle , which stands for mutually exclusive and collectively exhaustive.

Compared with presenting a laundry list of ideas, MECE is a way to group them in a way that covers all relevant points without overlap. Using MECE to organize and group your ideas ensures a logically sound argument, while making the information easier for your audience to absorb.

You can also choose to use another structural framework if you prefer, but you should certainly choose something. Having a clear structure not only makes things easier creating your presentation, but it gives you a point of reference to help when reviewing, making alterations or updating an existing presentation.

Having decided on the story you want to tell and how you want to structure your PowerPoint presentation, you can get down to creating your slides.

An important thing to remember is that each slide should present exactly one idea, and that this idea should be summarized in a single action title. All information presented on the slide, including any charts or graphics, must support the action title.

It is also important to avoid including any visual or textual elements that may convey or imply a different or conflicting message. Just as each slide contributes to the presentation’s top-level message, each element on the slide should contribute to the action title.

A common strategy when creating presentations is to start by writing action titles for each slide to ensure they tell a complete story on their own. This is a similar approach to beginning with the chapter headings when writing an article or document. The action titles should be sufficient to verify that your presentation is consistent with your chosen structural framework. If it’s not clear, either something’s missing or the action titles aren’t expressive enough.

Once all your titles are in place, you’re then ready to go through and add the slide contents such as bullet points and charts.

There are various PowerPoint rules that are often a combination of numbers like the 5-5-5 rule . Whatever the exact numbers, the idea behind all of these is that you shouldn’t overload your slides with too much content. There shouldn’t be too many different elements, there shouldn’t be too many sentences, and individual sentences shouldn’t be too long.

Whether you adhere to a strict rule or not, it is crucial when creating presentation slides to avoid overcrowding them with excessive information or elements that can create visual confusion. You can approach this by visualizing your slide as a table, laying out elements in columns and rows.

Best practices for presentation layouts

Commonly used slide layouts consist of either two, three or four sections, depending on the nature of the content and the desired visual representation. Other best practices for you to consider include:

• The rule of thirds: Placing elements at one-third or two-thirds from the edge of the slide, and particularly where these gridlines intersect, is a universal rule for building a visually appealing slide.
• White space: Resist the temptation to pack too much into your slides. Leaving sufficient white space is essential for readability and helping the audience take in each slide’s main point.
• Presentation type: Key message presentations will have less content on each slide, compared with documentation presentations that include more detail.
• Fonts: Use the same font color and size for titles and body text throughout your slide deck, ideally in a sans serif font like Arial, as this aids readability. Consistency is the main thing, but as a rule, titles should be 20 to 24 point size, with body text 12 to 18 point based on the amount of content on the slides.

Brand compliance

Particularly for business presentations created for an external audience, brand compliance is key. As the presenter, you are an ambassador for your company and your presentation needs to represent your employer in the best possible way.

On the one hand, this means building a slick, convincing presentation and delivering it professionally, but it also means ensuring that every slide is aligned with your brand’s corporate identity and visual style guidelines.

This starts off straightforward enough, provided you use your company’s PowerPoint template, but when you’ve made multiple edits and iterations, possibly combining slides from several different contributors, you should definitely allow time to check the final presentation and confirm that no elements are veering off-brand.

To learn more about how you can ensure brand compliance with think-cell, check out our user manual on setting up customized styles .

To avoid boring your audience, make sure you don’t have bullet points on every slide. One feature of great presentations is that they keep the audience’s attention by including some variety, which can apply as much to slide structure as to the specific messages of the content.

It’s very likely, of course, that your presentation will include bullet points on some slides, which is absolutely fine. If used well, bullet points are a concise, effective way of communicating key information. There is a good reason that they’re a core part of most PowerPoint presentations, good and bad.

Presentations are bad when they have overly long lists of bullet points—or lists with erratic levels of indentation—that can be confusing and hard for audiences to digest. Stick to three or five bullets. In some cases, you might stretch to a maximum of seven, but normally if you have that much to say, it’s better to break them up and use an additional slide. Do all seven bullet points really relate directly to the slide’s main message? As always, avoid packing in too much information in one slide, and ensure that all text supports the action title.

A final aspect is the structure and syntax of your bullet points. Consistency is key, so if one bullet is a complete sentence, they should all be complete sentences. The same applies if using sentence fragments or individual words. Each bullet should start with the same part of speech, be it a noun, verb or adjective. And if using multiple levels of bullet points, make sure you have a consistent, logical hierarchy throughout your list.

Never include a chart just for the sake of it. But your presentation will be more convincing if you can provide evidence to support your messages, and charts are often the best way of presenting data-based evidence.

So, if you have data that is relevant to the slide’s action title, then do include a chart that is best suited to helping you highlight what you want to communicate. Say It with charts by Gene Zelazny offers a useful approach to choosing your chart in three steps:

• Identify which aspect of the data your chart will highlight
• Determine what you’re comparing, whether it’s components, change over time or correlation
• Select your chart according to the comparison you’re trying to make.

The mapping of some of the most commonly used chart types to data and comparisons is summarized in the following matrix. If you’re not familiar with all of these, you can find out more in the introduction to charting section of our user manual or our in-depth guides like how to create a waterfall diagram in PowerPoint .

Choosing the best type of chart is one thing, but your chart’s effectiveness will depend heavily not just on the data, but on the design choices you make. For maximum impact, you’ll want to format and annotate each chart in a way that conveys your message and emphasizes what matters most, while avoiding confusion and—of course—ensuring that you adhere to your brand’s visual guidelines. This means:

• Including a chart title that summarizes the data and aligns with the slide’s action title
• Labeling both the x-axis and the y-axis with measurement units
• Using color sparingly to highlight the chart’s conclusion, for example using muted tones except for one key vertical bar which you highlight in a bolder color
• Adding trendlines and/or annotations to charts that can visually indicate patterns or trends in the data, for example, CAGRs
• Displaying legends to help viewers understand the meaning of different colors, symbols, or patterns used in the chart

Streamline your chart formatting with a PowerPoint add-in

Even with the best intentions, it isn’t always easy in PowerPoint to format a chart exactly how you want it. Sometimes you need to resort to messy workarounds and sometimes a feature simply doesn’t exist. That’s why many professionals use PowerPoint add-ins to help them create better slide decks and charts faster.

You can watch the video to see how easy it is to add chart decorations and annotations using think-cell:

Dynamic charts, process flows , annotations and text boxes all help organize complex information into visually sophisticated presentations, so you can spend less time struggling with formatting and more time crafting your story to communicate your message.

Looking for more inspiration? Visit our product page for a comprehensive list of all think-cell features .

If you’ve diligently gone through all the steps listed here and created a great PowerPoint presentation with a powerful main message, impactful structure, and convincing charts supporting your argument, then do make sure you don’t throw it all away by rushing right at the end.

Take the time to click through your completed presentation and pay particular attention to the following:

• Are action titles clearly written, error-free and unambiguous?
• Do core slide elements like titles, text boxes and charts jump around as you click from slide to slide, or is the positioning consistent?
• Are any placeholder elements still visible that should have been replaced or deleted?
• Do all figures mentioned in titles and annotations match the data displayed on charts?
• Are you using symbols and abbreviations (such as USD vs. $) consistently throughout the presentation?

Inconsistent formatting, contradictory data or confusing headlines are a sure-fire way of losing audience trust. Unfortunately, it’s easy for mistakes to slip in when you’re working to a deadline. That’s why productivity tools that automate alignment and proofing tasks are a great way to ensure a polished final product and give you peace of mind at the most critical stage of the presentation creation process.

Learn more about how the latest version of think-cell can help you improve the consistency and accuracy of your presentations:

A process that makes creating easier and presentations better

Building a PowerPoint presentation from scratch can seem like a tall order. By following our tips and breaking down the process step-by-step, however, you can make your life easier and be confident that you are producing high-quality outputs. With this approach, you have a method and the tools you need to consistently create presentations that leave your audience with a clear understanding of your message.

If you’ve read this article and you’re looking for even more guidance on how to create great presentations, check out our free eBook on PowerPoint best practices:

FAQ about creating PowerPoint presentations

Here is a summary of some of the most frequently asked questions around how to make a great PowerPoint presentation.

How do I begin making a PowerPoint presentation?

Like with any document, the best place to start when making a PowerPoint presentation is to understand why and for which audience you’re making it. That dictates the type of presentation you need to make, which helps you define the core message of your presentation. With that in place, you can proceed to build the presentation, ensuring that all slides and contents contribute towards communicating your main message.

How do you make a good PowerPoint presentation?

It’s much easier to make bad PowerPoint presentations than good ones, but anyone can learn to make high-quality PowerPoint presentations by paying attention to clear structure, keeping texts short and formatting clean, and focusing on a core message. Those are the most important points. It gets easier if you have some strong data and a great story to tell, and even easier if you work with sophisticated PowerPoint add-ins like think-cell.

How do you structure your PowerPoint presentation?

To structure a PowerPoint presentation effectively, you should draw on a framework such as the Pyramid Principle and/or the MECE Principle . These help you divide your messages or arguments into logical chunks that build on each other and feed into the main message of the presentation.

These aren’t the only options. For example, for a more narrative presentation like a keynote speech for a large audience, you may find a presentation built around a story arc more appropriate.

By working with a structural framework, you also have a way of checking your presentation to see if things are in the right order, something is missing, or if you have unnecessary information you can do without.

What is the 5-5-5 rule in PowerPoint?

The 5-5-5 rule in PowerPoint refers to the length of paragraphs (five lines), the length of sentences (five words) and the length in time of each slide (five minutes) that you should aim for. The purpose of a rule like the 5-5-5 rule is to encourage people to make PowerPoint presentations that are concise, meaningful, and to the point.

What is the 10/20/30 rule?

The 10/20/30 rule , coined by Guy Kawasaki, is a PowerPoint guideline for presentations that recommends limiting the number of slides to 10, keeping presentation time to 20 minutes or less, and not using any fonts smaller than 30 points. This is one of several popular rules for creating PowerPoint presentations that are geared towards keeping things short, low on text, and focused on the most important details.

What is the Kawasaki rule?

The Kawasaki rule is another name for the 10/20/30 rule . It refers to Guy Kawasaki, a venture capitalist who is credited with its invention.

What is death by PowerPoint?

The phrase ‘death by PowerPoint’ is a popular expression to describe the phenomenon of an audience being bored by a poorly created and delivered presentation. The implication is that many presentations in the corporate world are too long, confusing, and badly structured to communicate effectively and keep an audience engaged. The term is often used in advice pieces explaining ‘how to avoid death by PowerPoint’, such as David JP Phillips’ 2014 TEDx Talk .

How to apply the MECE principle to PowerPoint presentations

Learn about the MECE principle and examples of how to apply it, plus how to use it to create stronger PowerPoint presentations faster.

May 17, 2023 | 11 min read

Using the Pyramid Principle to build better PowerPoint presentations

Learn how to use the Pyramid Principle to create more effective PowerPoint presentations, including how to organize ideas, present data and clarify your message.

February 07, 2023 | 6 min read

Why you should change the way you think about PowerPoint

Presentations shape the conversations and decisions that move business forward. And by approaching them this way, you can accelerate your growth.

February 07, 2023 | 3 min read

Role of data visualization in business decision-making

Understanding the rapid processing of visual information by the brain has significant implications in the business world, particularly for decision makers. In this blog, we will delve into the pivotal role data visualization plays in business decision-making.

July 25, 2023 | 8 min read

• Why think-cell?
• All features
• Continuous improvement
• Customer references
• New customer
• Renew licenses
• Find a reseller
• Academic program
• Startup program
• Existing customer
• Video tutorials
• Tips and tricks
• User manual
• Knowledge base
• think-cell academy
• C++ Developer (f/m/d)
• C++ Internship (f/m/d)
• All job offers
• Talks and publications
• Developer blog

How to Make a Good PowerPoint Presentation: A Step-by-Step Guide

Author: Mehjabi Khan

Published 13 August 2024

Learn how to create engaging, clear, and visually appealing PowerPoint presentations with our step-by-step guide.

Understanding Your Audience and Purpose

Know your audience, define the purpose, planning your content, start with a brainstorm, create an outline.

• Introduction : Set the stage with an attention-grabbing opening, introduce your topic, and outline what you’ll cover.
• Body : Break your main topic into subtopics. Each slide should represent a single point or idea.
• Conclusion : Summarize the key points and provide a call to action or closing thoughts.

Research and Facts

Designing your slides, keep it simple, use high-quality images, consistent style, readable text, utilizing powerpoint features, smartart and charts, transitions and animations, speaker notes, rehearsing your presentation, practice makes perfect, time your presentation, delivering your presentation, engage with your audience, be prepared for technical issues, handle questions professionally, share on socials, create ppt using ai.

Just Enter Topic, Youtube URL, PDF, or Text to get a beautiful PPT in seconds. Use the bulb for AI suggestions.

How To Prepare For A Presentation (A 2024 Guide)

13 August 2024

How to Add Music to Powerpoint Presentation for All Slides

How to Generate Ideas for a Presentation (with example topics)

In an Impress Presentation, What is a Transition?

12 August 2024

The 7 Steps Selling Process Presentation

How to Make a Presentation on Any Topic (With Example Topics)

10 August 2024

PowerPoint Karaoke: Rules, Tips, and Free Slide Decks

Stunning presentations in seconds with AI

Install MagicSlides app now and start creating beautiful presentations. It's free!

Free AI PPT Tools

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How to Give a Killer Presentation

• Chris Anderson

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

• Frame your story (figure out where to start and where to end).
• Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
• Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
• Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
• Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

• CA Chris Anderson is the curator of TED.

Partner Center

A step-by-step guide to captivating PowerPoint presentation design

november 20, 2023

by Corporate PowerPoint Girl

Do you often find yourself stuck with a lackluster PowerPoint presentation, desperately seeking ways to make it more engaging and visually appealing? If your boss has ever told you to "please fix" a presentation and you didn't know where to start, you're not alone. In this article, we'll walk you through a straightforward method to transform your PowerPoint slides into a visually captivating masterpiece. 

Let's dive right in! 

Clean up your slides 

The first step in this journey to presentation excellence is all about decluttering your slides and elevating their impact. Say goodbye to those uninspiring bullet points that often dominate presentations. Instead, focus on what truly matters – the key call-out numbers. By increasing the font size of these numbers, you ensure they take center stage, immediately drawing your audience's attention. 

To make those numbers pop, consider breaking the text after the numbers into the next line and adding a touch of color. The contrast created by pairing a dark color with a lighter shade, like dark teal and light teal or burnt orange with peach, can work wonders. This simple adjustment makes your data more engaging , enhancing the overall impact of your presentation. 

Add dimension with boxes 

Now, let's introduce an element of depth and organization to your slides. By adding boxes, you'll create a visually pleasing structure that guides your audience through the content. In the "Insert" menu, select "Table" and opt for a one-by-one table. Change the table color to a light gray shade, elongate it, and position it neatly to the left of your text. 

To improve readability and aesthetics, increase the spacing between text phrases. A small adjustment in the before spacing setting (setting it to 48) significantly enhances the visual appeal of your slides. 

Insert circles 

To further enhance the visual appeal and engagement of your slides, let's introduce circles. In the Insert menu, navigate to Shapes and choose the circle. Adjust the circle's height and width to 1.2, ensuring it complements your content seamlessly. Match the circle's shape fill color with the corresponding text color for a harmonious look. 

Avoid using colored outlines for the circles, as they may distract from the overall aesthetic. This simple addition of circles adds an element of visual interest to your presentation, making it more captivating. 

Choose icons 

Now, it's time for a touch of creativity. Selecting icons to complement your text can elevate the clarity and appeal of your slides. In the "Insert" menu, you can search for relevant keywords to find the perfect icon from PowerPoint's extensive library . 

For instance, if your text discusses investment portfolio yield, search for "growth" and choose an upward arrow growth icon. These icons add an extra layer of visual appeal and clarity to your content, making it more engaging and informative. 

Final touches 

To wrap up the transformation process, we come to the final touches that give your presentation a polished, professional finish. Align your icons with their corresponding circles and change the shape fill color to white. This simple adjustment creates a crisp, cohesive look that ties everything together seamlessly. 

In conclusion, by following these steps, you've embarked on a journey to enhance your PowerPoint presentation . These initial steps are just the beginning of your exploration into the world of design elements and styles that can cater to your specific presentation needs. The key to a stunning PowerPoint presentation lies in the details. By following these steps, you can turn a lackluster set of slides into a visually engaging and dynamic presentation that will captivate your audience. So, the next time your boss says, "Please fix," you'll know exactly where to start. Happy presenting! 

Related topics

Find the images you need to make standout work. If it’s in your head, it’s on our site.

• Images home
• Curated collections
• AI image generator
• Offset images
• Backgrounds/Textures
• Business/Finance
• Sports/Recreation
• Animals/Wildlife
• Beauty/Fashion
• Celebrities
• Food and Drink
• Illustrations/Clip-Art
• Miscellaneous
• Parks/Outdoor
• Buildings/Landmarks
• Healthcare/Medical
• Signs/Symbols
• Transportation
• All categories
• Editorial video
• Shutterstock Select
• Shutterstock Elements
• Health Care
• PremiumBeat
• Templates Home
• Instagram all
• Highlight covers
• Facebook all
• Carousel ads
• Cover photos
• Event covers
• Youtube all
• Channel Art
• Etsy big banner
• Etsy mini banner
• Etsy shop icon
• Pinterest all
• Pinterest pins
• Twitter all
• Twitter Banner
• Infographics
• Zoom backgrounds
• Announcements
• Certificates
• Gift Certificates
• Real Estate Flyer
• Travel Brochures
• Anniversary
• Baby Shower
• Mother’s Day
• Thanksgiving
• All Invitations
• Party invitations
• Wedding invitations
• Book Covers
• Editorial home
• Entertainment
• About Creative Flow
• Create editor
• Content calendar
• Photo editor
• Background remover
• Collage maker
• Resize image
• Color palettes
• Color palette generator
• Image converter
• Contributors
• PremiumBeat blog
• Invitations
• Design Inspiration
• Design Resources
• Design Elements & Principles
• Contributor Support
• Marketing Assets
• Cards and Invitations
• Social Media Designs
• Print Projects
• Organizational Tools
• Case Studies
• Platform Solutions
• Generative AI
• Computer Vision
• Free Downloads
• Create Fund

How to Make a Beautiful PowerPoint Presentation: A Simple Guide

Ready to craft a beautiful and attention-grabbing powerpoint presentation we’ll walk you through slideshow design tips, show you some tricks to maximize your powerpoint skills, and give you everything you need to look really good next time you’re up in front of a crowd..

In this post, we’ll cover:

Key Elements of Winning PowerPoints

Illustrative, not generic, supportive, not distracting, inspiring and engaging, other considerations when creating a slideshow.

How many times have you sat through a poorly designed business presentation that was dull, cluttered, and distracting? Probably way too many. Even though we all loathe a boring presentation, when it comes time to make our own, do we really do any better?

The good news is you don’t have to be a professional designer to make professional presentations. We’ve put together a few simple guidelines you can follow to create a beautifully assembled deck.

We’ll walk you through some slide design tips, show you tricks to maximize your PowerPoint skills, and give you everything you need to look really good next time you’re up in front of a crowd.

And, while PowerPoint remains one of the biggest names in presentation software, many of these design elements and principles work in Google Slides, as well.

Let’s dive right in.

1. Use Layout to Your Advantage

Layout is one of the most powerful visual elements in design, and it’s a simple, effective way to control the flow and visual hierarchy of information. It’s also one of the most important elements to consider when thinking about how to make your PowerPoint look better.

For example, most Western languages read left to right, top to bottom. Knowing this natural reading order, you can direct people’s eyes in a deliberate way to certain key parts of a slide that you want to emphasize.

You can also guide your audience with simple tweaks to the layout. Use text size and alternating fonts or colors to distinguish headlines from body text.

Placement also matters. There are many unorthodox ways to structure a slide, but most audience members will have to take a few beats to organize the information in their head—that’s precious time better spent listening to your delivery and retaining information.

Try to structure your slides more like this:

And not like this:

Layout is one of the trickier PowerPoint design concepts to master, which is why we have these free PowerPoint templates already laid out for you. Use them as a jumping off point for your own presentation, or use them wholesale!

Presentation templates can give you a huge leg up as you start working on your design.

2. No Sentences

This is one of the most critical slide design tips. Slides are simplified, visual notecards that capture and reinforce main ideas, not complete thoughts.

As the speaker, you should be delivering most of the content and information, not putting it all on the slides for everyone to read (and probably ignore). If your audience is reading your presentation instead of listening to you deliver it, your message has lost its effectiveness.

Pare down your core message and use keywords to convey it. Try to avoid complete sentences unless you’re quoting someone or something.

Stick with this:

And avoid this:

3. Follow the 6×6 Rule

One of the cardinal sins of a bad PowerPoint is cramming too many details and ideas on one slide, which makes it difficult for people to retain information. Leaving lots of “white space” on a slide helps people focus on your key points.

Try using the 6×6 rule to keep your content concise and clean looking. The 6×6 rule means a maximum of six bullet points per slide and six words per bullet. In fact, some people even say you should never have more than six words per slide!

Just watch out for “orphans” (when the last word of a sentence/phrase spills over to the next line). This looks cluttered. Either fit it onto one line or add another word to the second line.

Slides should never have this much information:

4. Keep the Colors Simple

Stick to simple light and dark colors and a defined color palette for visual consistency. Exceptionally bright text can cause eye fatigue, so use those colors sparingly. Dark text on a light background or light text on a dark background will work well. Also avoid intense gradients, which can make text hard to read.

If you’re presenting on behalf of your brand, check what your company’s brand guidelines are. Companies often have a primary brand color and a secondary brand color , and it’s a good idea to use them in your presentation to align with your company’s brand identity and style.

If you’re looking for color inspiration for your next presentation, check out our 101 Color Combinations , where you can browse tons of eye-catching color palettes curated by a pro. When you find the one you like, just type the corresponding color code into your presentation formatting tools.

Here are more of our favorite free color palettes for presentations:

• 10 Color Palettes to Nail Your Next Presentation
• 10 Energizing Sports Color Palettes for Branding and Marketing
• 10 Vintage Color Palettes Inspired by the Decades

No matter what color palette or combination you choose, you want to keep the colors of your PowerPoint presentation simple and easy to read, like this:

Stay away from color combinations like this:

5. Use Sans-Serif Fonts

Traditionally, serif fonts (Times New Roman, Garamond, Bookman) are best for printed pages, and sans-serif fonts (Helvetica, Tahoma, Verdana) are easier to read on screens.

These are always safe choices, but if you’d like to add some more typographic personality , try exploring our roundup of the internet’s best free fonts . You’ll find everything from classic serifs and sans serifs to sophisticated modern fonts and splashy display fonts. Just keep legibility top of mind when you’re making your pick.

Try to stick with one font, or choose two at the most. Fonts have very different personalities and emotional impacts, so make sure your font matches the tone, purpose, and content of your presentation.

6. Stick to 30pt Font or Larger

Many experts agree that your font size for a PowerPoint presentation should be at least 30pt. Sticking to this guideline ensures your text is readable. It also forces you, due to space limitations, to explain your message efficiently and include only the most important points. .

7. Avoid Overstyling the Text

Three of the easiest and most effective ways to draw attention to text are:

• A change in color

Our eyes are naturally drawn to things that stand out, but use these changes sparingly. Overstyling can make the slide look busy and distracting.

8. Choose the Right Images

The images you choose for your presentation are perhaps as important as the message. You want images that not only support the message, but also elevate it—a rare accomplishment in the often dry world of PowerPoint.

But, what is the right image? We’ll be honest. There’s no direct answer to this conceptual, almost mystical subject, but we can break down some strategies for approaching image selection that will help you curate your next presentation.

The ideal presentation images are:

• Inspirational

These may seem like vague qualities, but the general idea is to go beyond the literal. Think about the symbols in an image and the story they tell. Think about the colors and composition in an image and the distinct mood they set for your presentation.

With this approach, you can get creative in your hunt for relatable, authentic, and inspirational images. Here are some more handy guidelines for choosing great images.

Tips on Making Beautiful PowerPoint Presentations

So, the slide in question is about collaborating as a team. Naturally, you look for images of people meeting in a boardroom, right?

While it’s perfectly fine to go super literal, sometimes these images fall flat—what’s literal doesn’t necessarily connect to your audience emotionally. Will they really respond to generic images of people who aren’t them meeting in a boardroom?

In the absence of a photo of your actual team—or any other image that directly illustrates the subject at hand—look for images of convincing realism and humanity that capture the idea of your message.

Doing so connects with viewers, allowing them to connect with your message. This is one way to learn how to make your PowerPoint stand out and ensure a dynamic presentation PowerPoint.

The image above can be interpreted in many ways. But, when we apply it to slide layout ideas about collaboration, the meaning is clear.

It doesn’t hurt that there’s a nice setting and good photography, to boot.

Now that we’ve told you to get creative with your image selection, the next lesson is to rein that in. While there are infinite choices of imagery out there, there’s a limit to what makes sense in your presentation.

Let’s say you’re giving an IT presentation to new employees. You might think that image of two dogs snuggling by a fire is relatable, authentic, and inspirational, but does it really say “data management” to your audience?

To find the best supporting images, try searching terms on the periphery of your actual message. You’ll find images that complement your message rather than distract from it.

In the IT presentation example, instead of “data connections” or another literal term, try the closely related “traffic” or “connectivity.” This will bring up images outside of tech, but relative to the idea of how things move.

There’s a widespread misconception that business presentations are just about delivering information. Well, they’re not. In fact, a great presentation is inspirational. We don’t mean that your audience should be itching to paint a masterpiece when they’re done. In this case, inspiration is about engagement.

Is your audience asking themselves questions? Are they coming up with new ideas? Are they remembering key information to tap into later? You’ll drive a lot of this engagement with your actual delivery, but unexpected images can play a role, as well.

When you use more abstract or aspirational images, your audience will have room to make their own connections. This not only means they’re paying attention, but they’re also engaging with and retaining your message.

To find the right abstract or unconventional imagery, search terms related to the tone of the presentation. This may include images with different perspectives like overhead shots and aerials, long exposures taken over a period of time, nature photos , colorful markets , and so on.

The big idea here is akin to including an image of your adorable dog making a goofy face at the end of an earnings meeting. It leaves an audience with a good, human feeling after you just packed their brains with data.

Use that concept of pleasant surprise when you’re selecting images for your presentation.

Related Resources:

• Colors: Palettes, Schemes, Combinations, and Hex Codes
• Free Image Converter: PNG, JPEG, or WEBP
• Free Image Design and Editing Tools
• Free Image Resizer: Small, Medium, Large, and Custom Sizes
• Free JPG to PNG Converter
• Free WEBP to JPG Converter

Setting Appropriate Image Resolution in PowerPoint

Want to learn how to make a PowerPoint look good? Though you can drag-and-drop images into PowerPoint, you can control the resolution displayed within the file.

All of your PowerPoint slide layout ideas should get the same treatment to be equal in size.

Simply click File > Compress Pictures in the main application menu.

If your presentation file is big and will only be viewed online, you can take it down to On-screen , then check the Apply to: All pictures in this file , and rest assured the quality will be uniform.

This resolution is probably fine for proofing over email, but too low for your presentation layout ideas. For higher res in printed form, try the Print setting, which at 220 PPI is extremely good quality.

For large-screens such as projection, use the HD setting, since enlarging to that scale will show any deficiencies in resolution. Low resolution can not only distract from the message, but it looks low-quality and that reflects on the presenter.

If size is no issue for you, use High Fidelity (maximum PPI), and only reduce if the file size gives your computer problems.

The image quality really begins when you add the images to the presentation file. Use the highest quality images you can, then let PowerPoint scale the resolution down for you, reducing the excess when set to HD or lower.

Resizing, Editing, and Adding Effects to Images in PowerPoint

PowerPoint comes with an arsenal of tools to work with your images. When a picture is selected, the confusingly named Picture Format menu is activated in the top menu bar, and Format Picture is opened on the right side of the app window.

In the Format Picture menu (on the right) are four sections, and each of these sections expand to show their options by clicking the arrows by the name:

• Fill & Line (paint bucket icon): Contains options for the box’s colors, patterns, gradients, and background fills, along with options for its outline.
• Effects (pentagon icon): Contains Shadow, Reflection, Glow, Soft Edges, 3-D Format and Rotation, and Artistic Effects.
• Size & Properties (dimensional icon): Size, Position, and Text Box allow you to control the physical size and placement of the picture or text boxes.
• Picture (mountain icon): Picture Corrections, Colors, and Transparency give you control over how the image looks. Under Crop, you can change the size of the box containing the picture, instead of the entire picture itself as in Size & Properties above.

The menu at the top is more expansive, containing menu presets for Corrections, Color, Effects, Animation, and a lot more. This section is where you can crop more precisely than just choosing the dimensions from the Picture pane on the right.

Cropping Images in PowerPoint

The simple way to crop an image is to use the Picture pane under the Format Picture menu on the right side of the window. Use the Picture Position controls to move the picture inside its box, or use the Crop position controls to manipulate the box’s dimensions.

To exert more advanced control, or use special shapes, select the picture you want to crop, then click the Picture Format in the top menu to activate it.

Hit the Crop button, then use the controls on the picture’s box to size by eye. Or, click the arrow to show more options, including changing the shape of the box (for more creative looks) and using preset aspect ratios for a more uniform presentation of images.

The next time you design a PowerPoint presentation, remember that simplicity is key and less is more. By adopting these simple slide design tips, you’ll deliver a clear, powerful visual message to your audience.

If you want to go with a PowerPoint alternative instead, you can use Shutterstock Create to easily craft convincing, engaging, and informative presentations.

With many presentation template designs, you’ll be sure to find something that is a perfect fit for your next corporate presentation. You can download your designs as a .pdf file and import them into both PowerPoint and Google Slides presentation decks.

PowerPoint Presentations FAQs

What is the 5 5 5 rule in powerpoint.

The 5 5 5 rule in PowerPoint is fairly simple: 5 lines per slide, each line with no more than 5 words, and make sure your presentation is no longer than 5 minutes.

How long should your PowerPoint be?

A PowerPoint can be as long as it needs to be, but some people—and the 5 5 5 rule—advise you to keep five minutes or shorter.

What is the easiest way to make a PowerPoint prettier?

Beyond using eye-catching imagery and colors, a pretty PowerPoint should also follow good design principles. You want the information to be organized, balanced, and easy to digest. It doesn’t matter how many appealing images you include are if the information is hard to internalize. Use appropriate fonts and shorts sentences to make sure the words are legible and don’t crowd the slides with too many elements.

License this cover image via F8 studio and Ryan DeBerardinis .

Recently viewed

Related Posts

Light Painting Photography Ideas: Easy Tips to Get Started

Light painting photography is a type of long exposure photography…

What Is the Bokeh Effect and How to Achieve It in Photos

Ethereal and dreamlike, the bokeh effect is a specific photographic…

How to Use Color Saturation to Enhance Your Photos

Color saturation refers to the intensity of color in an…

11 Profile Picture Ideas to Stand Out on Any Platform

While social media is designed to be fun and casual,…

© 2023 Shutterstock Inc. All rights reserved.

• Terms of use
• License agreement
• Privacy policy
• Social media guidelines

[email protected]

Click to copy

Email copied!

How to make the best Powerpoint presentation + real examples!

July 1, 2023

Ever sat through a PowerPoint presentation and thought, "Wow, that was mind-blowing"? Yeah, us either. But, let's face it, we've all been there—either on the giving or receiving end of a less-than-stellar presentation. It's high time we changed that narrative. Creating your best PowerPoint presentation isn't just about throwing together a bunch of slides – it's an art. It’s about telling a story that captivates, informs, and even entertains your audience. 

A new age is upon us, and it’s time to explore the ins and outs of what makes a PowerPoint presentation not just good, but great. From nailing your content and story flow to the nuances of design and delivery, we've got you covered. So, whether you're gearing up for that crucial sales pitch or prepping for an all-important investor meeting, buckle up! Your presentation skills are about to go from mundane to magnificent.

Your Presentation Should Tell a Story

When it comes to creating a killer PowerPoint presentation, it all starts with the story. You heard that right! Not the fancy animations or the snazzy graphics (though they do have their place), but the story. It’s the backbone, the foundation, the heartbeat of your presentation.

Think about how you feel when you watch your favorite TV show or read a book you can’t put down. Good storytelling takes us to another place, where the rest of the world slips away and the story steps into the forefront. Great presentations can do the same thing if the presenter can harness the power of storytelling. 

There are also plenty of science-backed reasons to prioritize good storytelling. One article by Lani Peterson for Harvard Business Corporate Learning says, “Scientists are discovering that chemicals like cortisol and dopamine are released in the brain when we’re told a story. Why does that matter? If we are trying to make a point stick, cortisol assists with our formulating memories. Dopamine, which helps regulate our emotional responses, keeps us engaged.“ More engagement; more impactful presentations.

So, how do you nail down a storytelling strategy that sticks? Let’s break it down.

Craft Your Narrative

First, identify your core message. What’s the one thing you want your audience to remember when they walk out of the room? This is your North Star, guiding every aspect of your presentation. If you’re having trouble with this step, ask yourself, “Why am I giving this presentation?”

Understand Your Audience

Who is your audience? Tailor your story to resonate with them. Are they tech-savvy millennials or industry veterans? Your story should speak their language. Presentations that skip this step will miss out on a crucial opportunity to connect with the audience. And if you can’t connect with them, then what’s the point? One solution is to focus on understanding the needs, challenges, and aspirations of your audience. That way, you’ll be able to address their specific pain points and interests.

Create a Structured Flow

Like any good story, your presentation needs a beginning, middle, and end. Start with an introduction that hooks, follow with content that informs and engages, and conclude with a memorable takeaway. If you need ideas on how to start your presentation, see this guide with 12 ideas for hooking your audience from the very start .

Find Inspiration

Look to the pros! Ever read an article by Andy Raskin or April Dunford ? These folks know their stuff when it comes to strategic narratives. Dive into their work for some inspiration on how to weave a compelling story in your presentation. Just like we’ve all been through our fair share of boring presentations, most likely you’ve experienced a presentation that left an impression. Ask yourself why it was so impactful–you might be able to draw from their expertise!

Change the Narrative

Say you’re working on a sales deck. Instead of going with the typical problem-solution story structure, Andy Raskin has a different take on it:

Start with a big, relevant shift in the world. “We are living in a new era” type of statement. This will grab the attention, but also create some urgency for the prospect.

Then you move on to show that there will be winners and losers in this new era. The ones who act on this shift will have more probability of winning. In other words, “what I am about to offer you is crucial for winning in this new era.”

Now that you have set the stage, you can “tease the promise land” as Andy calls it. This is not where you show your product features. This is simply a teaser about this new future state and what to expect if you react to this shift in the market.

Then, you highlight the “Old world vs New world” to show the contrast, and how old methods do not work in this new era.

And finally, you provide real-life stories to support your claims. These could client case studies, article snippets, industry updates - anything that adds credibility to everything you just said.

Voilà, you’ve got yourself a story arc! This is a simple and straightforward way to craft a story that connects.

Nail Your Story First

Remember, at the end of the day, your presentation is more than just a collection of slides, but rather a vessel for storytelling. It’s not just about what you say, but how you say it. A well-crafted story can transform your presentation from a mere transfer of information to an impactful, memorable experience. So, take the time to nail your story, and you’re already halfway to creating your best PowerPoint presentation. Your audience will thank you!

Embracing Professional Design for Impactful Presentations

When you've nailed your narrative, the next crucial step in crafting your best PowerPoint presentation is design. This stage is where your story gets visually translated, elevating it from a mere script to an engaging, compelling experience.

The Role of a Presentation Agency

Not everyone possesses an innate talent for design, and that's perfectly fine. This is where a presentation design agency can become an invaluable asset. These presentation experts act as the alchemists of your PowerPoint, transforming basic slides into visually stunning and strategically aligned pieces of art. However, be selective when you choose who to work with. There is a big difference between a "meh" designer vs a “wow” designer when it comes to preparing well-crafted presentations.

Simplifying Complexity

One of the critical talents of a presentation design agency is their ability to distill complex concepts into simple, digestible visuals. An overcrowded slide can quickly lose your audience's attention, but a well-designed one can convey your message succinctly and effectively. Not only that, presentation experts can remove the complexity of creating great slides by designing the best presentation templates for your needs, making the process easier for you in the end.

"We have been using SLIDES™ services for our corporate PowerPoint template, and the PPT template is so well done and easy to use that we all feel like we now have PowerPoint superpowers creating new presentations in no time with stunning look!"

Jérôme neuvéglise, product owner qoqa, creating visual harmony.

Consistency in your presentation’s visual elements - such as color schemes, typography, and imagery - is essential. A presentation design agency ensures that these elements work in harmony, creating a unified and professional look that enhances your overall narrative. The best presentation layouts are those created by experts who know how to make your brand stand out.

Visualizing Ideas Effectively

Presentation agencies excel in translating your ideas into impactful visuals. They ensure that your graphics, charts, and images aren't just visually appealing but also contribute significantly to the telling of your story. After all, why spend so much time honing your story if your visuals fall flat?

When to Opt for Professional Presentation Design

We know that deciding to outsource is a tough call, and you want to make sure your resources are well spent. Here are a few things to consider before seeking out help from a presentation agency:

High-Stakes Presentations

For presentations that can have a significant impact on your business - such as those in sales, partnerships, or investment pitches - professional design isn't just a luxury, but a necessity. These are the scenarios where the expertise of a presentation design agency can make a substantial difference. 

Stripe’s CEO Patrick Collison said in a recent podcast:

 “My intuition is that more of Stripe's success than one would think is down to the fact that people like beautiful things and for rational reasons. Because, what does a beautiful thing tell you? It tells you the person who made it really cared, and you can observe some superficial details, but probably they didn’t only care about those and did everything else in a slapdash way. So, if you care about the infrastructure being holistically good, indexing on the superficial characteristics is not an irrational thing to do.“

Oftentimes in presentations, we ignore how we are making people feel with our slides. Think about this quote next time you’re preparing your slides.

Overcoming Skill and Time Constraints

If you're not well-versed in design or if time constraints are tight, opting for professional help is a wise decision. This not only ensures quality but also frees you up to concentrate on refining and rehearsing your presentation. This guide shows 18 of the most common presentation mistakes people make, and gives tips on how to avoid them.

In essence, professional design is about giving your presentation the visual edge it needs to not just capture but also maintain your audience's attention. By considering the services of a presentation design agency, you're ensuring that your presentation is not just seen, but also remembered and appreciated.

Mastering the Art of Delivery

Alright, you’ve got a gripping story and a set of stunning slides. But wait! There’s still a crucial piece of the puzzle left – your delivery. This is where the rubber meets the road. Remember, no matter how dazzling your slides are, they can’t rescue a lackluster delivery. 

More Than Just Slides

First things first, let’s get one thing straight: people aren’t just buying into your PowerPoint. They’re buying into you – your ideas, your enthusiasm, your conviction. Your slides are merely a tool to complement your narrative, not the other way around. Your slides are never the star of the show. It's you. It sure is harder to improve your delivery compared to your slides. But it will be the best investment of your life.

The Human Connection

At its core, a great presentation is about making a connection with your audience. It’s about storytelling, not just through words on a slide, but through the way you present them. Your tone, your body language, your ability to engage – all these elements combine to create a compelling delivery.

Know Your Story Inside Out

Your first step should be to know your story like the back of your hand. This doesn’t mean memorizing your script word for word but being familiar enough with your content to speak confidently and fluidly about it.

Rehearse, Then Rehearse Some More

Practice might not always make perfect, but it sure does make confidence. Rehearse your presentation multiple times. This will help you iron out any kinks in your delivery and help you manage those pesky nerves.

When our founder Damon gave his first keynote presentation, he experienced some technical issues that would throw off any professional speaker. But since he had rehearsed his speech so well, he knew it inside out. And he could handle the mishap with calm, make some jokes about it, and then get back to his talk when the tech decided to work again.

Engage With Your Audience

Remember, a presentation is a two-way street. Engage with your audience, ask questions, and encourage participation. This interaction makes your presentation more memorable and impactful. The former product manager at Netflix , Gibson Biddle, shared this great example:

“In a virtual setting you need to double-down on engagement tactics. Today, I use Google Slides plus Slido to do real-time polling, word clouds and to answer questions. It makes the experience incredibly interactive to the extent that I now have an equal NPS for virtual and in-person presentations.”

Body Language Matters

Your body language speaks volumes. Maintain eye contact, use gestures to emphasize points, and move around if possible. This non-verbal communication can significantly enhance the impact of your delivery.

In today’s increasingly digital world, we also have to think about virtual presentations and how to put our best foot forward through a screen. An awkward camera angle or a weird background can be a distraction to your audience, so shift your focus to a flattering camera angle, solid camera quality, and a neutral background. 

Authenticity is Key

Be yourself. Your audience can tell when you’re putting on a façade. Authenticity breeds trust and connection, which in turn makes your message more persuasive.

Investing in Yourself

Finally, investing in your delivery skills is investing in yourself. Whether it’s through public speaking courses, professional coaching, or simply seeking feedback from peers, improving your delivery skills is invaluable. Remember, a great delivery can elevate a good presentation to a great one. So, give your delivery the attention it deserves, and watch as you transform from a presenter to a storyteller, captivating your audience one slide at a time.

Final Thoughts

So, there you have it – the roadmap to creating a PowerPoint presentation that’s not just good, but outstanding. It all starts with crafting a compelling story, enhanced by visually striking and well-thought-out design, and brought to life through engaging and authentic delivery. Remember, your best PowerPoint presentation will feel like more than just a collection of slides to your audience. This is a powerful storytelling tool, and you are the storyteller.

The key takeaway? Invest time and effort into each aspect of your presentation. Understand your narrative, collaborate with design professionals if needed, and hone your delivery skills. It’s this combination of content, design, and delivery that transforms a standard presentation into an unforgettable experience.

In the end, what sets a great PowerPoint presentation apart is the ability to not just share information but to tell a story that resonates, inspires, and persuades. Whether you’re pitching to potential clients, investors, or sharing insights with your team, remember that the most impactful presentations are those that connect with the audience on a deeper level. So go ahead, create, deliver, and captivate.

Your audience is waiting.

Recent articles

View all articles

Figma Slides: A new presentation tool taking on PowerPoint and co

Presentation tools

How to prepare a great conference keynote presentation

Public speaking

Mastering the Art of Designing a Powerful PowerPoint Presentation

Designing a powerful PowerPoint presentation is an essential skill in today's world of communication and storytelling. It's not just about putting together slides but crafting an experience that engages and resonates with your audience. Mastering this art requires a blend of creativity, strategy, and technical expertise. From compelling visuals to seamless storytelling, every element plays a crucial role in delivering your message effectively. Join us on a journey to unlock the secrets of impactful design with PowerPoint. With the right techniques and insights, you'll be able to create presentations that captivate, inspire, and leave a lasting impression on your audience.

1. Recognizing Your Target Audience

Recognizing your audience and their expectations is essential before you start the design process. Consider their preferences, interests, and degree of knowledge. Your presentation will be far more effective if you modify it to fit their needs.

2. Clarify Your Goals

Each presentation ought to have a distinct goal or point of emphasis. Make sure you specify exactly what you want the audience to learn, believe, be inspired, or be informed about from your presentation. This will direct your decisions about design and content production.

3. Organizing Your Writing

 Begin by summarizing the main topics you intend to address in your presentation. Steer clear of information overload by being succinct and targeted. Make efficient use of diagrams, visual aids, and bullet points when communicating complicated concepts.

4. Crafting Compelling Slides

Less is often more when it comes to slide design. Aim for clarity and simplicity, utilizing a simple layout with little to no text. A single concept or message should be presented on each slide, backed up with pertinent images or data. Select visually appealing and easy-to-read fonts and color

5. Visual Hierarchy 

To direct the focus of your audience and draw attention to key topics, use visual hierarchy. Bold text, contrasting colors, and larger font sizes can all be used to highlight important components in your slides. Use headings, subheadings, and bullet points to divide up information and logically arrange the content.

6. Incorporating Visuals 

Visual aids like pictures, graphs, and charts can improve knowledge retention and comprehension. Select images of the highest caliber to support your message and add relevance to your material. When using pictures and graphics from other sources, keep copyright restrictions in mind.

7. The Secret Is Consistency

To look polished and professional, you must remain consistent throughout your presentation. Make sure that every slide has the same layout, font style, and color scheme. This keeps your audience focused on your message and aids in the creation of a unified visual brand.

8. Engaging Your Audience 

Polls, quizzes, and Q&A sessions are examples of interactive elements that can help draw in viewers and promote involvement. Throughout your presentation, include opportunities for audience participation to keep them engaged and interested.

9. Practice, Exercise, Exercise 

Practice your presentation several times after it is finished to guarantee a seamless delivery. Acquaint oneself with the material and tempo, and foresee any queries or ambiguities that might arise. Gaining experience will boost confidence and guarantee a good presentation.

10. Seeking feedback

Before you finish your presentation, get comments from coworkers, mentors, or friends. Fresh viewpoints can help you find areas for development and ensure that your message is clear and compelling. Be open to critical feedback and eager to make changes as necessary.

Creating an effective PowerPoint presentation is both an art and a science. Understanding your audience, having clear objectives, and implementing best practices for design and delivery can allow you to develop presentations that enlighten, inspire, and fascinate them. Remember to prepare wisely, practice diligently, and aim for constant progress. With these tips in mind, you'll be on your way to mastering the art of PowerPoint presentations.

7 Steps to Create a Presentation in PowerPoint (+ Templates)

Learn essential steps and tips to move beyond data slides. Discover why PowerPoint falls flat and unveil next-gen tools for impactful presentations.

Hadar Peretz

6 minute read

Short answer

7 steps to create a presentation in PowerPoint

Begin with a surprise or bold statement.

Provide necessary background information.

Frame your presentation as a story.

Keep the text concise and meaningful.

Use visuals to complement the text.

Incorporate interactive design.

Conclude with actionable insights.

Effective data and visual presentation requires specific knowledge

Displaying complex data and project visuals via multimedia elements demands substantial knowledge.

It's not merely about presenting data but doing so in a manner that's intuitive and engaging for the audience.

Utilizing graphs, charts, videos, and interactive animations effectively necessitates a good grasp of design principles, storytelling, and data visualization.

Moreover, familiarity with the technology and platforms for creating and sharing these multimedia presentations is crucial.

This blend of design acumen, technological expertise, and succinct communication is key to ensuring the data and project visuals are comprehended well by the audience.

5 benefits of mastering PowerPoint presentations

PowerPoint presentations come with a variety of benefits that make them a popular choice for both professional and educational settings. Here are some of the advantages:

Visual Engagement: Utilize visuals to keep audiences engaged and convey ideas effectively.

Organization: Structured slides ensure a clear, linear flow of content.

Customization: Modify designs to suit different topics or branding needs.

Compatibility and Reusability: Easily share across platforms, and update or reuse presentations.

Supports Multimedia: PowerPoint supports the integration of videos, hyperlinks, and other multimedia elements.

How to make a presentation in PowerPoint? (7 steps)

Creating a compelling presentation in PowerPoint is a blend of artistry and storytelling, combined with a clear understanding of the material at hand.

Let’s break down this process into seven detailed steps to craft a presentation that not only captivates your audience but leaves a lasting impact.

1. Start with a surprising statement, a bold promise, or a mystery

Kicking off with something unexpected grabs your audience's attention right from the outset.

It might be a shocking fact related to your topic, a bold promise of what they'll learn, or a mystery that piques their curiosity.

For instance, if your presentation is about time management , you might start with a surprising statistic about the average amount of time people waste on trivial tasks.

learn how to avoid these presentation starters : overloading facts, over-explaining initially, generic content, relying solely on PowerPoint norms, revealing key benefits early, and focusing on self over audience engagement.

Aim for curiosity-sparking, audience-tailored narratives.

2. Provide context with a bit of background information

Before diving deep, give your audience a clear understanding of the topic at hand. Offer a brief background to set the stage.

Going with the time management example, you could provide some insights into how modern distractions have made managing time more challenging.

3. Structure your presentation within a story framework

Stories are a powerful medium to convey messages. Structuring your presentation as a story keeps your audience engaged.

Introduce a protagonist, which could be an individual, a group, or even your audience, facing a problem that your presentation will help solve.

For instance, narrate a day in the life of a person struggling to manage time and how the techniques you’re about to share turn things around.

4 steps to structuring your presentation within a story framework:

Introduce Setting and Characters: Kickstart by presenting the backdrop and the entities involved, making them relevant to your audience.

Highlight a Conflict or Challenge: Unveil a significant problem or hurdle that the audience can relate to, setting the stage for your solutions.

Propose the Resolution: Unfold your solutions to the earlier stated problem, walking your audience through each resolving step.

Recap and Look Ahead: Conclude by recapping the narrative and offering actionable steps or insights for the audience to ponder upon or implement.

4. Make every word count, and use as few as possible

Conciseness is key. Make sure each word on your slide adds value to your presentation. This approach keeps your slides uncluttered and easy to follow.

For instance, instead of writing a long sentence about the importance of prioritizing tasks, use a brief statement like “Prioritize to Monetize.”

5. Use visuals only to support your presentation text

Utilizing visuals judiciously within your presentation is crucial. Visuals should complement your narrative, not overshadow it.

Explore the steps to make a presentation creative , apply these methods, and see your skills enhance, leading to captivating presentations.

The essence is to employ images, graphs, and charts to enhance understanding or convey a message more efficiently.

For instance, a simple pie chart can swiftly illustrate how much time is saved by effective prioritization.

By adhering to this guideline, you ensure that your audience remains focused on the key messages being delivered, with visuals serving as a supportive tool rather than a distraction.

6. Use interactive design to make your audience active participants

Engage your audience with interactive elements. Incorporating clickable links, embedded videos, or live polls can make your presentation more interactive and engaging.

For instance, a live poll could be used to understand the audience’s prior knowledge about time management.

7. End by telling your audience what they can do with what they’ve learned

Your conclusion should empower your audience to apply the learnings in their lives. Recap the key points and provide actionable steps they can take post-presentation.

For instance, share a list of time-management tools or a 30-day challenge to improve productivity.

By following these seven steps, you’re on the path to mastering the art of creating impactful PowerPoint presentations.

Each step is geared towards making your content more engaging, understandable, and memorable, ensuring that your message not only resonates with your audience but prompts action long after your presentation concludes.

Browse basic examples about how to end a presentation and discover what should be on the last slide of the presentation.

8 pro tips for crafting effective PowerPoint presentations

Crafting an effective PowerPoint presentation demands a blend of clear objectives, engaging narrative, visual creativity, and audience-centric communication.

Here are key tips to guide you in this endeavor:

Know Your Audience: Tailor your message to match audience expectations.

Clear Objective: Define the primary goal of your presentation.

Engaging Storyline: Employ a compelling narrative to convey your message.

Simplicity is Key: Keep content concise and language simple.

Visual Aids: Use visuals like images and charts to support text.

Practice and Prepare: Familiarize yourself with your content and anticipate questions.

Interactive Elements: Incorporate polls or Q&A to engage the audience.

C all to Action: End with a clear call to action guiding the audience on the next steps.

Why it's time to move to the next-gen presentation tools

Making a memorable presentation requires more than just PowerPoint slides. In fact, making a PowerPoint presentation interesting is impossible .

In today's digital era, engaging your audience demands innovative tools and a narrative approach.

Let’s explore a game-changing tool for impactful presentations.

Embrace interactivity

Interactive presentations foster real-time engagement, turning monologues into dialogues.

Tools like Storydoc offer a fresh, engaging approach to sharing your message.

With the right tools, creating lasting impressions is a breeze. It’s time to change the narrative and make your presentations both informative and inspiring.

Here’s our CEO, Itai Amoza, discussing the key elements that make a presentation engaging:

Best tool for making an effective presentation

Traditionally, PowerPoint or Google Slides were the go-to platforms for crafting presentations, offering simplicity.

However, to truly engage modern audiences, stepping up your game is essential. This is where next-gen AI-driven tools like Storydoc come into play.

Unlike static slides, Storydoc enables the creation of interactive, immersive content experiences. It’s not merely about showcasing data, but weaving a compelling narrative that resonates with your audience.

Creative presentation templates

Ever faced the daunting blank slide with a blinking cursor urging creativity? It's like having a stage awaiting your script.

Overcoming this initial challenge can be hefty, but there's a savior - creative presentation templates.

These templates act like a structured canvas, guiding your narrative while leaving room for your unique flair.

Grab a template and witness the simplicity it brings to narrating your distinct tale.

I am a Marketing Specialist at Storydoc, I research, analyze and write on our core topics of business presentations, sales, and fundraising. I love talking to clients about their successes and failures so I can get a rounded understanding of their world.

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best presentation to date

Try Storydoc interactive presentation maker for 14 days free (keep any presentation you make forever!)

Unlimited Access to PowerPoint Templates & more! Starting at only $49   Unlock Full Access

The Essential 5 Rules of Effective PowerPoint Presentations

PowerPoint presentations have become a cornerstone of modern communication, whether in the boardroom, the classroom, or the conference hall. When PowerPoint is used effectively, it can elevate your message, making your message engaging, clear, and memorable. There are 5 simple rules to follow to ensure your presentation doesn’t become a dreaded “death by PowerPoint” experience. In this blog, we’ll quickly explore these five essential rules of creating compelling and impactful PowerPoint presentations.

Rule 1: Keep It Simple

One of the cardinal sins in PowerPoint presentations is overcrowding your slides with text, bullet points, and too many visuals. The first rule is to keep it simple. Each slide should have a single, clear message. Use concise language, bullet points, and minimal text to convey your points. Visuals should be clean and uncluttered. Simplicity enhances comprehension and retention.

Rule 2: Visualize Your Data

Data is a critical element in many presentations, but raw numbers can be overwhelming. Rule number two is to visualize your data. Use charts, graphs, and diagrams to represent your data in a visually engaging way. Choose the right type of visualization for your information, ensuring it’s easy to understand at a glance. Well-crafted visuals make your data more accessible and memorable.

Rule 3: Tell a Story

The most compelling presentations are those that tell a story. Rule three is all about storytelling. Structure your presentation like a narrative with a clear beginning, middle, and end. Start with an attention-grabbing introduction, build your narrative with supporting points, and conclude with a memorable takeaway or call to action. A well-structured story captivates your audience and helps them connect with your message.

Rule 4: Design Matters

Effective design is crucial to a successful PowerPoint presentation. Rule four is all about design. Choose a consistent, visually appealing template. Use fonts, colors, and imagery that align with your message and branding. Ensure that text is legible and that visuals are high-quality and relevant. Good design enhances professionalism and keeps your audience engaged.

Rule 5: Practice and Rehearse

No matter how well your slides are designed, the delivery is equally important. Rule five emphasizes practice and rehearsal. Familiarize yourself with the content, so you can present confidently and naturally. Rehearse your timing, transitions, and any interactive elements. Anticipate questions and prepare for them. Practice helps you connect with your audience and come across as a confident, knowledgeable speaker.

Mastering the art of PowerPoint presentations requires following these five fundamental rules: simplicity, data visualization, storytelling, design, and practice. These rules can transform your presentations from dull and forgettable to compelling and impactful. By keeping your slides clear and uncluttered, visually representing data, weaving a narrative, paying attention to design, and practicing your delivery, you can create presentations that inform, engage, and leave a lasting impression on your audience. The next time you create a PowerPoint presentation, remember these rules to ensure your message shines.

Get Unlimited Access to EVERYTHING