where can i get market research reports for free

• Market Research

How to get free market research reports 

• May 29, 2023

Market research reports give you a perspective on your target customer’s mind and help you move on the right path. But most market research platforms and reports are costly. So, how to get free market research reports to get first-hand insights? 

This article will share valuable sources, and places to access free market research reports for your business. But before we begin, let us quickly refresh the basics. 

What are market research reports?

Market research reports offer insights, data, and information about a particular market, region, industry, or demography. Research firms prepare these reports by conducting market research surveys , interviews, statistical analysis, and compiling data from different resources. 

These reports contain information about market size, growth trends, consumer behavior patterns, interests, competitive landscape, target market, and more. 

A business can derive meaningful insights from a market research report to make data-driven marketing, positioning, pricing, or product development decisions. Market research reports can particularly help in the following: 

• Gaining a deep understanding of the target audience’s needs, preferences, and behaviors; 
• Make customer-centric product decisions to achieve product-market fit faster; 
• Standing out in a competitive market by beating the competition; 
• Pivot or adapt to changing customer demands and usage patterns; 
• Discover market opportunities and patterns to expand a business. 

Read More: Why market research is important

Reliable market research sources (with free access).   

Market research is traditionally seen as an expensive process. Fundamentally because there is a lot of legwork and effort involved in doing one-on-one interviews, creating focus groups, deriving data insights, and more. 

Remote work culture, artificial intelligence, and technology have made things more accessible (and affordable). However, sometimes, a business owner still lacks access (or resources) to conduct primary market research. In that case, here are four sources to access reliable market research reports for free: 

Government sources. 

The government collects data from different industries, businesses, and markets annually. Many agencies, like the Bureau of Labor Statistics and the U.S. Census, regularly publish data pertaining to consumer spending, economic trends, demographics, and more. You can use their official portals to access these reports, like:

• U.S. Census Bureau: https://www.census.gov/library/publications.html  
• U.S. Small Business Administration: https://www.sba.gov/
• National Bureau of Economic Research: https://www.nber.org/papers
• Bureau of Economic Analysis: https://www.bea.gov
• National Science Foundation: https://www.nsf.gov/statistics/reports.cfm
• U.S. Energy Information Administration: https://www.eia.gov/reports/
• National Agricultural Statistics Service: https://www.nass.usda.gov/Publications/
• National Center for Health Statistics: https://www.cdc.gov/nchs/products/index.htm
• National Center for Education Statistics: https://nces.ed.gov/pubsearch/index.asp
• Federal Reserve Board: https://www.federalreserve.gov/econres.htm
• National Oceanic and Atmospheric Administration: https://www.noaa.gov/science-data/reports
• U.S. International Trade Commission: https://www.usitc.gov/research_and_analysis.htm
• National Renewable Energy Laboratory: https://www.nrel.gov/analysis/publications.html

Academic institutions. 

Universities, colleges, and academic departments often conduct research as a part of their regular programs and initiatives. 

They are known to publish these research findings in the form of market research reports. Usually, these reports are free for any business owner or individual. 

You can search for business schools like Harvard to access free market research reports by the institution. Here are some more academic sources for free market research reports: 

• Harvard Business School Working Knowledge  
• Wharton Research Data Services
• Stanford Graduate School of Business
• Columbia Business School
• London School of Economics and Political Science
• University of California, Berkeley
• University of Michigan Ross School of Business
• University of Texas at Austin McCombs School of Business
• New York University Stern School of Business

Industry associations. 

Industry associations are one of the best free sources for market research reports. These associations have real-world industry data, including trends, purchasing behaviors, spending patterns, and more, which can be a goldmine for business owners. 

If you are a part of any industry association, there is a high possibility that you will get access to detailed market research reports as a perk. Even if you are not, almost all associations periodically publish free market research reports. You can check their websites to find a relevant report. Here are some prominent industry associations and research data links: 

• National Restaurant Association
• National Retail Federation
• National Association of Home Builders
• National Association of Convenience Stores
• National Automobile Dealers Association
• National Sporting Goods Association
• American Bankers Association
• National Coffee Association
• National Association of Realtors
• National Beer Wholesalers Association

Market research firms. 

These firms specialize in conducting market research and mostly publish paid reports/ conduct research on demand. But many firms upload insightful market research reports and trend patterns periodically as a lead-generation tactic. 

You can access these free market research reports by visiting their website. Google the names of market research firms and check their download sections for the latest reports on various industries and market segments. Some major market research firms which publish free reports include: 

• Euromonitor International
• McKinsey & Company
• Forrester Research
• Frost & Sullivan  

More sources to get free market research reports. 

Here are some final resources for finding free market research reports:

• Online Database and Platforms: Lots of online platforms and websites offer free reports that can be used for market research. Some of the most credible ones include Statista, Pew Research, ProQuest, etc. You can also use Google Trends to extract trends and insights around any topic. 
• Public Libraries: If you have access to any public library in your town or community, search for market research reports in the business sections. Libraries have active subscriptions to trade publications that regularly publish many market reports. Most libraries can access the Business and Company Resource (BCRC) database with several market research reports. 
• Trade Shows and Conferences: Trade shows, exhibitions, and conferences are a great source of real-time market research reports. Most exhibitors and publishers offer free access to reports, whitepapers, and case studies that can serve as a foundation for your market research initiatives. 

Top up market research reports with real-time insights using GapScout. 

Market research reports are a good starting point for conducting market research. However, use the data within free reports cautiously, as it can be obsolete.

Gapscout can help you vet your market research assumptions and data by scanning online reviews in real-time and offer actual consumer insights. So, why not upgrade your research game by harnessing the power of AI using GapScout ?

• How to use AI for market research?
• 5 examples of market research branding done right

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The 8 free market research tools and resources you need to know.

With over 400,000 new businesses opening in the United States each month, the need for individual companies to conduct their own market research has never been more urgent.  However, conducting market research isn’t an easy task — it presents challenges to businesses of all shapes and sizes.

With that being said, those with large budgets do enjoy certain advantages. When you have access to an endless array of top-tier tools and resources, you can uncover strategy-changing insights with relative ease.

Does that mean businesses with small (or non-existent) budgets are out of luck? Absolutely not.

Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post.

But first, some housekeeping:

What is market research?

Market research is the process of gathering and analyzing information about your customers — both current and prospective — with the intent of optimizing your business strategy.

Customer-related information that you may want to gather includes (but is not limited to):

• The goals they want to achieve
• The pain points they want to alleviate
• The income or budget that constrains them
• The products and/or services they use (a.k.a. your competitors)
• The strengths and weaknesses of the products and/or services they use

Why is market research important?

Market research is important because — if you’re thorough and open-minded — it dramatically improves your chances of long-term success. Only through market research can you uncover the insights you need to develop a product or service that (1) satisfies the demands of your prospects and (2) stands out from the competition.

For a complete overview of how conducting market research can benefit your business, here’s Market Research Defined and How to Get Started .

Cool? Cool. Let’s dive into the good stuff.

Top 4 Free Market Research Tools

For clarity, we will define a free market research tool as any tool that:

• Costs nothing, and
• Helps with the collection and/or analysis of customer-related information

Keep in mind that “customer-related information” encompasses everything from a pain point to a weakness of one of your competitors’ products.

1. Google Trends

If you want to get a sense of the level of interest in a particular product or service — as well as how that interest fluctuates over time and across regions — Google Trends is an excellent tool.

All you need to do is enter a search query and toggle with the filters. As an example, take a look at the level of interest in “office supplies'' in the U.S. over the past five years. Perhaps unsurprisingly, interest peaked in February 2020 — at the onset of the COVID-19 pandemic:

Plus, you can explore variations in interest across the 50 states, as well as related topics and queries that are surging in popularity:

The “interest by subregion” data is powerful. In Wyoming, searches for “office supplies” account for a greater percentage of all search queries than in any other state. Your average resident of Wyoming, in other words, is more interested in searching for office supplies than is your average resident of, say, Louisiana — a valuable insight for anyone who sells office supplies online.

Equally valuable is the insight that searches for “where to buy office supplies in bulk” are on the rise — potentially indicative of an emerging pain point.

2. SurveyMonkey

As some of you already know, one of the best ways to conduct market research is to ask your customers a handful of open-ended questions. You can do this for free with SurveyMonkey .

Specifically, with a free SurveyMonkey account, you can ask up to 10 questions and field up to 40 responses with each of your surveys.

Open-ended questions you may ask your customers include (but are not limited to):

• Why did you buy our product?
• What has our product helped you accomplish?
• How does our product compare to others that you’ve used in the past?

With just three questions — well under the limit of a free survey — you can learn quite a bit about your target market. If, for example, the majority of respondents say they bought your product because they were struggling to do their jobs in a cost-effective manner, that gives you a clearer picture of your prospects’ pain points and your competitors’ weaknesses .

3. Make My Persona

As you collect and analyze customer-related information, it’s a good idea to create or tweak your buyer personas : detailed profiles of the semi-fictional people for whom your product or service is designed. In the context of market research, personas are useful because they help you synthesize and comprehend the information you’re gathering.

Thanks to our friends at HubSpot, you can use a wonderful free tool called Make My Persona .

Intuitive and fun, Make My Persona is a seven-step process that walks you through the essential components of your target customer: demographic information, firmographic information, job title, pain points, and so on. And if you want to go beyond the bare essentials, you can add as many extra sections of information as you like.

Important note: Your personas should be dynamic. As you conduct further market research and learn more about your target customers, your personas should evolve accordingly.

4. WordSift

Make My Persona is appealing, in part, because it enables you to make sense of raw data — to separate the signal from the noise. The same can be said about WordSift , the final free tool we’ll be discussing today.

Built to help teachers with the instruction of vocabulary and reading comprehension, WordSift allows you to generate word clouds: images that represent the frequency with which certain words are used in a given body of text. Look what happens when I copy the introduction to this blog post and paste it into WordSift:

Instantaneously — and unsurprisingly — I can conclude that “business,” “market,” and “research” are among the most frequently used words in the introduction to this post.

What does this have to do with market research? Well, let’s say you’ve been using SurveyMonkey to ask your customers about their reasons for buying your product. One by one, if you were to copy their responses and paste them into WordSift, you’d be able to see which words your customers use most often. That’s a market research gold mine!

Top 4 Free Market Research Resources

Again, for clarity, we will define a free market research resource as any resource that:

• Helps with the collection of customer-related information

The scope of “customer-related information" remains the same  —  encompassing everything from a pain point to a weakness of one of your competitors’ products.

5. Bureau of Labor Statistics

A government organization that “measures labor market activity, working conditions, price changes, and productivity in the U.S. economy to support public and private decision-making,” the Bureau of Labor Statistics (BLS) is a wealth of information.

Because this is a blog post about market research — not an economics class — we’ll focus on BLS’ industry- and region-specific information. If you’re on the homepage and you hover over the Data Tools drop-down menu, you’ll see a hyperlink to something titled “Industry at a Glance.” Click on that, find your industry of interest, and explore the dozens of statistics that BLS has aggregated.

If, for example, you’re interested in the apparel manufacturing industry — either because you’re in the industry or you sell into it — you can see how earnings, prices, and productivity figures are changing over time.

Head back to the homepage, hover over the Subjects drop-down menu, and you’ll see a section labeled Geographic Information:

Select your region of interest, filter by state or metropolitan area (if necessary), and take a tour of BLS’ enormous library of area-specific data.

6. U.S. Census Bureau

On a mission to “serve as the [United States’] leading provider of quality data about its people and economy,” the U.S. Census Bureau is another terrific resource that costs nothing to use.

Just as we did with the BLS, we’ll focus on industry- and region-specific information. Admittedly, using the Census website to find industry-specific information is slightly more complicated than it is when using the BLS website. If you’re on the homepage and you hover over the Explore Data drop-down menu, you’ll see a hyperlink titled “Explore Data Main.”

Click on that, and you’ll be brought to the Census’ search engine. Then, click inside the search bar and select “Advanced Search.”

Underneath “Find A Filter,” type in the name of the industry you’re interested in researching. Once the search suggestions load, simply check the appropriate box and click “Search.”

From there, you’ll be able to explore thousands of data tables, maps, and whitepapers — many of them chock-full of industry-specific information that you can use to your advantage.

Finding region-specific information is a bit more straightforward. Head back to the Advanced Search engine, select “Geography” from underneath Browse Filters, and go from there:

7. Pew Research Center

A nonprofit dedicated to “inform[ing] the public about the issues, attitudes, and trends shaping the world,” the Pew Research Center is one of the most authoritative sources of information for anyone striving to make better business decisions.

Whereas the BLS and the Census are (among other things) aggregators of economic data, the Pew Research Center is a “fact tank” — an organization focused on public opinion polling, demographic research, media content analysis, and other forms of social science inquiry. 

So, although you can’t necessarily use Pew to uncover hyper-specific insights related to your industry or region, you can use it to learn more about your target audience. The best way to do this is through the Topics section of the Pew website.

Clicking that hyperlink brings you to an index of dozens of topics, ranging from Online Video to Homeownership to Democracy. Selecting any of these topics will bring you to a list of relevant content — reports, fact tanks, transcripts, and other forms of media that can date back as far as the early 1980s.

As an example, let’s say you’re developing a product or service that targets new homeowners. If you were to click on the Homeownership topic, you’d land on a list of reports like this one:

If I were you, that’s not a report I’d want to overlook!

We’ll wrap up today’s guide with a free resource specifically for those of you in the software world. Designed to help buyers determine which products are best suited to their needs, G2 is the leading source of validated, unbiased software reviews.

G2 is, in other words, an excellent way to find out what your target customers are saying about your competitors’ products. Do a quick search for the type of software you’re developing and you’re in business.

If you were developing a sales compensation software product and you searched this keyword, you’d be brought to the page you see below. To learn more about Spiff — one of your top-rated industry competitors — all you’d need to do is click “Read Spiff Reviews.”

If you want to get granular, you can filter reviews in a number of different ways. As an example, let’s say you’re developing a sales compensation software product specifically for small businesses. G2 has the filter you’re looking for:

And just like that, you’ve got access to dozens of valuable insights like this one:

Start using market research tools today!

If you try to bring a product or service to market without an understanding of your target customers, your chances of success are slim. According to the most recent State of Competitive Intelligence Report , 84% of businesses say their industry has gotten more competitive in the last three years. With the range of choices at your prospects’ fingertips growing by the day, the need for a thorough market research strategy only intensifies.

We hope you find these free market research tools and resources useful. And if you decide to make the leap to a paid solution, make sure to request a demo of Crayon — the competitive intelligence platform that enables you to track, analyze, and act on everything happening outside your businesses’ four walls.

Seeing is believing! Check out Crayon for yourself.

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The 10 Best Places for (Free!) Market Research

If you’re launching a new product, revamping your recruitment process, or planning a new ad campaign, any good agency will tell you: first, do your research.

Launching a new strategy without doing your research is like setting sail in new waters without a map–costly, lengthy, and probably pointless. You may discover some new areas along the way, but most likely you’ll end up frustrated and far from your goal. However, research can be expensive in both cost and time. How can you get the insights you need without breaking your budget? 

The information you seek is potentially out there–and it may also be free. There are lots of data and reports available, you just have to dig. Here are 10 credible, valuable sites to get you started. Many of these are free resources or offer a no-cost abridged version of more detailed reports that you have to pay for. 

The U.S. Census data is readily available, giving you demographic and economic information that can help you better understand your market. The data breakdown tools on the site are easy to use.

The U.S. Bureau Of Labor Statistics has lots of information on employment, productivity, pay, workplace injuries–really any stats the government collects on labor are available to the public, with handy data tools and reports to help you break it down.

Glassdoor is an excellent resource for competitor information, employee feedback, industry salaries, and more. They also produce reports and studies .

Statista offers reports on just about anything business for purchase, but also provides useful “highlights” for free. 

Pew Research is a nonpartisan think tank that has hundreds of topics with thorough, timely, and digestible studies and reports. 

RAND Corporation , like Pew, is a nonpartisan resource that offers thousands of reports on hundreds of topics. 

Gartner is a personal favorite. Specifically for business and economics studies, Gartner's industry and sales reports are particularly useful for planning. 

McKinsey is another great resource for industry reports. 

Gallup offers insights on workplace and education–particularly useful for higher education and recruitment studies.

Google Trends can run reports on search terms and topics to gauge interest and popularity. You’ll also find topical reports, like “Holiday Shopping Trends 2021."  

As someone who has sifted through site after site, I can tell you that the answers to many of your questions are out there–but we understand even secondary research can be time-consuming. If you are looking for someone to take the reins, LMD can help.

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Competitive Intelligence Blog

Complete List of Free Market Research Tools & Resources

Looking for a comprehensive list of free market research tools and resources? You’ve come to the right place! To help you improve your market research process, we've provided a handy list featuring some of the free public sites that our  smart technology  uses to curate gold nuggets of intelligence on your market and competitors.

Don't have time to scour all of these resources daily to uncover key competitor insights? Click here  to learn more about how we use these and thousands of other online sources to curate actionable intelligence briefings for companies just like yours every single day. 

American FactFinder

Cori Contract Library

CORI is a digital library of contract information that contains over 690,000 contract items. Their results contain both executed contracts and contract forms for specific industries. Registration is required, but the service is free.

Free Patents Online (FPO)

Google Trends

Compare search volume patterns for various keywords and filter results by date, categories, and regions to view trending data. Google Trends also displays key headlines as points of reference on the trending graph.

Nielsen - MyBestSegments

Pew Research Center

The Pew Research Center has several free resources with advanced search filters that market researchers can use to better understand target markets. They provide invaluable consumer insights on everything from political sentiments and economics, to social media trends and more. 

A question and answer website where market researchers can go to gather real-time data on general consumer needs, market trends, target audience insights and competitors. 

SEC Public Filings

Seeking Alpha

• Market News
• Stock Ideas
• Investment News
• Marketing Forecasts
• Financial Reports

A statistics website that offers free and paid access to more than 60k topics from 21 market segments. Statista provides insights on business, media, financials, consumer behavior and more. 

Think with Google

In addition to monitoring search trends, Google also provides a free marketing resource with consumer insight reports, marketing trend data, emerging technology, advertising campaigns and more. 

Database of industrial manufacturers, distributors, and service providers. View product catalogs, related white papers, and recent web results for product/service categories. ThomasNet also provides free RFP and Contract Manager tools.

Trendwatching

Trend reports on emerging consumer trends occurring around the globe. Releases monthly briefings based on data collected by a global network of hundreds of individual spotters for accurate trend forecasting. Paid subscriptions available.

US Copyright Catalog

Search copyright documents pertaining to books, music, art, periodicals, and any other works published since 1978. Tools are available to determine the copyright status of existing works and obtain copies of copyright documents. Copyright data regarding works published prior to 1978 are also available through this office, but not online.

Wayback Machine

WayBack Machine allows you to view the changes made to a website over time. Its archive contains 150 billion webpages that date back to 1996. Helps identify trends and patterns evidenced by the evolution of your competitor's websites.

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Trending statistics

Get facts and insights on topics that matter, dec 2, 2024 | banks, market share of revenue of leading global investment banks 2024.

JPMorgan was the leading investment bank globally as of December 2024 in terms of market share of revenue. Between January and December 2024, JPMorgan's revenue accounted for 9.2 percent of the global investment banking revenue.  Goldman Sachs followed, with a market share of 7.2 percent.

The main role of an investment bank is to assist companies, governments and other market participants in raising capital. The banks take on the role of transaction underwriters , making sure that the emission of bonds or stocks is executed optimally on both the buying and selling sides. It means that the prices of emitted securities are not too high or too low and that there are enough investors interested in the purchase of these securities. Investment banking activity also includes assistance in merger and acquisition transactions. 

JPMorgan Chase and Goldman Sachs were the leading investment banks in the world in terms of generated revenues. Other leading investment banks were Morgan Stanley, Bank of America, and Citibank.  JPMorgan generated revenue of roughly three billion U.S. dollars in 2023.

Dec 4, 2024 | Social Media & User-Generated Content

Wikipedia.org: number of articles 2024, by language.

As of December 2023, the English subdomain of Wikipedia had around 6.91 million articles published, being the largest subdomain of the website by number of entries and registered active users . German and French ranked third and fourth, with over 29.6 million and 26.5 million entries. Being the only Asian language figuring among the top 10, Cebuano was the language with the second-most articles on the portal, amassing around 6.11 million entries. However, while most Wikipedia articles in English and other European languages are written by humans, entries in Cebuano are reportedly mostly generated by bots.

Dec 4, 2024 | Maritime Transport

Leading container ship operators - share of world liner fleet 2024.

As of November, 2024, Mediterranean Shg Co and APM-Maersk operated 20.2 and 14.3 percent of the world liner fleet, respectively. The CMA CGM Group ranked third with a share of 12.2 percent of the global container fleet.

Dec 3, 2024 | Public and religious holidays

Most popular national and religious holidays in the united states 2024.

Thanksgiving, Memorial Day, and Christmas are the most popular holidays in the United States. According to a survey conducted in the third quarter of 2024, Thanksgiving had a popularity rating of 78 percent, followed by Memorial Day and Christmas with 77 percent and 76 percent respectively. Other favorite holidays among Americans, including both national and religious events, are Father's Day, Veterans Day, and Mother's Day.

Dec 3, 2024 | Currencies

U.s. dollar & euro to russian ruble exchange rate monthly 2008-2024.

The price of one euro reached approximately 112.6 Russian rubles on average in November 2024, having marked an increase compared to the previous month. The exchange rate of the U.S. dollar to the Russian ruble also grew relative to October 2024.

Nov 28, 2024 | Cinema & Film

The most successful movies of all time in china 2024.

As of November 28, 2024, The Battle at Lake Changjin (2021) was the highest-grossing movie of all time in China. The three-hour Chinese blockbuster was also the most expensive film ever made to date in the country. Avengers: Endgame (2019) was the only foreign film in the top ten ranking. The Marvel superhero film generated a total box office revenue of over 4.25 billion yuan in China. In recent years, the country has invested a great deal of its resources in film making and distribution.

China remains a significant share in global's cinema market . Similar to other leading cinema markets in the world, China’s film industry primarily produces feature films. Sci-fi movies were considered the most undersupplied genre among Chinese audience. The Wandering Earth received much critical acclaim as one of China’s most stunning sci-fi productions, grossing about 4.7 billion yuan in box office revenue. Critics lauded it as China’s answer to Hollywood productions such as Interstellar and Gravity.

Foreign films often face a strict censorship by the Chinese authorities. Hollywood productions, like Avatar, Deadpool, The Da Vinci Code, were banned because of sensitive topics or conveying ideologies contradictory to traditional Chinese values. Although more overseas filmmakers are trying to avoid content considered unfavorable by the Chinese government, the market share of imported movies in terms of movie screenings has remained below 30 percent since 2015. In terms of box office revenues , foreign enterprises made up less than 17 percent of the total revenue since 2020. In 2023, none of the  Hollywood movies could earn over one billion yuan in box office revenue in the Chinese market.

Dec 2, 2024 | Stocks

Highest nikkei 225 index level 1980-2024.

The Nikkei 225 Index reached an all-time high in 2024, with a closing value of 42,426.77 on July 11. This was the highest daily closing price since the index peaked at 38,957.44 in 1989.

The Nikkei 225 is a price-weighted stock market index that has been calculated by the Nihon Keizai Shimbun (Nikkei) newspaper since 1950. It comprises 225 constituents listed on the Prime Market of the Tokyo Stock Exchange (TSE).

Dec 1, 2024 | Elections

Number of seats won in the irish general election 2024.

Fianna Fáil won 48 seats in the Republic of Ireland's 2024 general election, nine ahead of Sinn Féin, who won 39 seats. Independent candidates won 16 seats, while the Irish Green Party won just a single seat, compared with 12 in the previous election.

Dec 3, 2024 | Economy

Brazil: gross domestic product (gdp) growth rate 2018-2024.

In the first quarter of 2024, the Gross Domestic Product (GDP) in Brazil increased by 1.1 percent when compared to the previous quarter (seasonally adjusted). In comparison to the same quarter of the previous year, Brazil's GDP grew 2.6 percent.

GDP refers to the total market value of all goods and services that are produced within a country per year. It is an important indicator of the economic strength of a country.

Dec 3, 2024 | Coal

Largest coal mining companies australia 2024, by market capitalization.

BHP Group was ranked number one among the coal mining companies listed on the Australian Securities Exchange as of December 2024, with a market capitalization of over 206 billion Australian dollars. BHP Group is a multinational, diversified natural resources company and is headquartered in Melbourne, Australia.

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