market research companies japan

Insights that guide global businesses to success in Japan

Qualitative market research.

Tapping into the power of in-depth interviews, focus groups and ethnography, our team unmasks the unique faces in Japanese culture. We deftly manage cultural nuances and uncover emerging trends to shape strategy and innovations.

UX Research

The systematic investigation of user interactions, behaviors, attitudes, and preferences provides valuable insight to drive the design and optimization of consumer experiences. A multi-modal approach ensures nuanced understanding for better design and longitudinal improvements.

Human-Centric Design Research

We empathically explore the needs, behaviors and preferences of consumers to inform the intelligent design of products and services. Investing in iterative research with the end-user in mind creates an efficient pathway to intelligent design.

Quantitative Market Research

Surveys and quantitative data analysis can be used to validate qualitative findings for greater confidence in research. Quantifying the opportunities in Japan often require a more large-scale look at trends and emerging business opportunities.

Trends & Cultural Landscaping

Captivating what truly resonates with people requires deep cultural immersion and understanding. Transformative insights can be gained from a kaleidoscope of methods, including studies on semiotics, trend-watching immersive experiences, and even pop-up consumer videos.

Central Location Testing

CarterJMRN is a seasoned expert in respondent recruitment and face-to-face interviewing at central locations in Tokyo and around Japan. We regularly carry out large-scale Central Location Tests (CLT) for product evaluation, concept testing, and the range of other market research methods that benefit from face-to-face interaction and controlled conditions.

Brands that Trust our Team

CarterJMRN helps you unmask Japan.

Winning in Japan’s complex and constantly changing market means uncovering consumer insight that you can turn into foresight is a must.  Designing culturally relevant products, services, content and communications that embody cohesive and delightful user experiences is no simple task.

With a deep empathy for your business and a profound understanding of the Japanese consumer, we employ cutting-edge UX and human-centric insight methodologies, integrated with the classic qualitative and quantitative toolbox.

Global brands rely on our 25 years+ of experience in executing consumer immersion, exploration and measurement projects that deliver clear and actionable findings.

When you need a reliable researcher for your journey in Japan to give you a deep understanding of the forces acting on your consumer, an authentic connection with your buyer and solid inputs to your strategy for success CarterJMRN is the right partner.

Our experts have experience in these verticals

Digital Platforms

Entertainment

Luxury Goods

Home Appliances

Food & Beverage

Personal Products & Skincare

Our work impacts brands every day

Product usability testing pre-launch, testing the acceptance of a relaunched skincare e-commerce website, optimizing the payment flow of a content streaming platform​, exploration of consumer behavior and usage occasions of streaming services, understanding gaming behaviour and play testing in japan, new tv show positioning, what our clients say.

Yesterday’s workshop was outstanding. The value you brought to the project far exceeded what we alone could have done. Thank you so much. We look forward to reading the report.

We always appreciate the level of care, quality, and professionalism we consistently experience with the Carter team. We highly recommend your services to other departments in our company as we appreciate your consistent help and flexibility! We very much look forward to continuing our relationship with the Carter team!

Working with your team is a delight. They are a reliable partner with quality results and transparent communication. Their quick response times made a real difference – questions and requests were met with immediate feedback. We really appreciated their willingness to be flexible through out the whole process. The collaboration was invaluable to us!

We were proud to present research outcomes to our client. The work included critical discoveries in a high-stakes project over a full year. Thanks to your team and the countless hours helping sort through what was learned and how to best present the learnings we ended up with a year of interactive learning. Thanks to this work, we’re well poised for a next year of success.

Thank you for working around our busy schedule and making the Japan Day presentation a huge success. The presentation was well crafted, insightful and engaging. Your team is wonderfully talented and we made the right choice in partnering with you.

Working with CarterJMRN was a game-changer for our market entry strategy in Japan. Their ability to uncover deep consumer insights and translate them into actionable strategies was invaluable.

A Member of The Carter Group

CarterJMRN is a Japan-based market research agency guiding leading brands through the journey of unmasking and engaging with the needs, desires and opinions of Japanese people. Our qualitative and quantitative experts employ UX, survey, focus group and other methodologies, coupled with a deep understanding of cultural nuances and emerging trends for insights that power excellence in human-centered decisions for bigger business impact.

Top Marketing Research Firms in Japan

Featured marketing research firms in japan.

Service or Speciality

Advertising Agencies

Advertising Effectiveness

Advertising Research - General

Agriculture / Agribusiness

Apparel / Clothing / Textiles

Attitude & Usage Research

Australia / Pacific Rim

B2B Research - General

Brainstorming / Facilitation

Brand / product / service launch

Brand Equity

Brand Loyalty / Satisfaction

Bulletin Boards

Business-to-Business

CATI - Computer-Aided Telephone Interviewing

CX - Customer Experience

Central Location

Chemical Industry

Computer Hardware

Concept Testing

Construction Industry

Consultation

Consumer Research - General

Consumer Services

Consumer Trends

Cosmetics / Beauty Aids

Customer Loyalty / Value

Customer Satisfaction

Data Analysis

Doctors / Physicians

East Asia & China

Electronics

Entertainment Industry

Ethnography / Observational Research

Executives / Professionals

Eye Tracking

Field Services

Financial Industry

Focus Group Facility

Focus Group Facility - Non-Traditional

Focus Group Recruiting

Focus Groups

Focus Groups - International

Foods / Nutrition

Full Service

Gain new customers

Gaming / Gamers

General - Healthcare

Global Capabilities

High Technology

Home Use Tests

Hospitals / Nursing Homes

IT Professionals

In-Depth (IDI) / One-on-One

In-Depth / One-on-One

In-Home / Door-to-Door

Increase awareness

Increase market share

Industrial & Manufacturing

International / Multi-country

International Consumer Market Research

Manufacturing / Machinery

Market & Competitive Intelligence

Market Segmentation

Media Market Research

Medical / Health Care

Medical / Healthcare Professionals

Mobile Insight Communities

Mobile Panels

Mobile Qualitative

Moderator Services

Multi-Country Studies

Multicultural

Multivariate Analysis

Mystery Shopping

New Products

North America

Online - Quantitative

Online Communities - MROC

Online Panels

Pharmaceutical - Prescription Medicines

Product Market Research

Professionals / Executives

Proprietary Panels

Public Opinion Research

Qualitative Research

Qualitative Services - General

Quantitative Research

Questionnaire / Survey Design

Recruiting Research

Retail Industry

Secondary Research / Desk Research

Semiotics Research and Analysis

Service Industries

Shopper Insights

Southeast Asia & India

Surgical Products / Medical Devices

Survey Programming

Survey Recruiting

Telecommunications

Usability Lab

User Testing

Website Usability / UX

Vendor type

Data & Analytics

Data Collection

International

Panels / Communities

Clear filters ( 0 )

Business Designation

Compare Japan

GMO Research & AI

Featured expert

Learn more about GMO Research & AI

An online audience engagement platform with access to a multi-country online panel network, providing a high standard of data quality.

Why choose GMO Research & AI

APAC Local insights

High standard of data quality

Local expertise

Cost efficiency

Quick turnaround

Save to my lists

Sugata Research

Learn more about Sugata Research

Sugata Research brings a more personal approach to qualitative research in Japan. Our mission is to deliver big thinking but with a small scale feel.

Why choose Sugata Research

We understand Japan

Bilingual team

Flexible and friendly

CITATION JAPAN CO., LTD. (JAPAN)

Learn more about CITATION JAPAN CO., LTD. (JAPAN)

CITATION JAPAN is a full service market research and consulting provider.

Why choose CITATION JAPAN CO., LTD. (JAPAN)

Founded in a University

Faculty of Psycology

Years' experiences

Healthcare specialist

Consumer research

Axanteus Research (Branch)

Learn more about Axanteus Research (Branch)

A leading full-service market research firm offering customized research designed to suit your research needs across Asia Pacific and EU5.

Why choose Axanteus Research (Branch)

23+ Years of Research

1800+ Completed Studies

500+ Awesome Clients

Asia Pacific + EU5 Region

12+ Industries Expertise

CarterJMRN KK Japan

Learn more about CarterJMRN KK Japan

CarterJMRN is a strategic market research agency that has been helping clients like you engage with consumers and businesses in Japan and beyond.

Why choose CarterJMRN KK Japan

Bi-lingual, bi-cultural

UX specialists

Human-centric

Broad category expertise

Wide methodology

ASMARQ Co., Ltd.

Learn more about ASMARQ Co., Ltd.

We own more than 900,000 high quality panel in Japan and provide full service at both qualitative and quantitative research.

Why choose ASMARQ Co., Ltd.

Panel quality

Data quality

Rapidity and flexibility

IM Industrial LLC (Branch)

Learn more about IM Industrial LLC (Branch)

IM Industrial is capable of conducting research in various fields in B2B and B2C, covering a wide range of areas.

Why choose IM Industrial LLC (Branch)

Qualitative/Quanitative

B2B and B2C

Focus Group Discussion

Global Capability

Wide Industry Coverage

dataSpring, Inc.

Learn more about dataSpring, Inc.

Online Proprietary Panels in Japan, S. Korea, China, Taiwan, Hongkong, Malaysia, Indonesia, Philippines, Vietnam, India, Thailand, Singapore

Why choose dataSpring, Inc.

12 Asian markets

Direct Source Proprietary

Recruiting Qualitative

Asian Experts

Glocal Insight Co., Ltd.

Learn more about Glocal Insight Co., Ltd.

Highly-skilled international research consultants with 20+ years of full-service market research experience. Global + Local = GLocal Insights

Aqua Insights Japan

Learn more about Aqua Insights Japan

We are an insight and strategy consultancy working with brands and agencies from across the globe.

Plamed Asia

Learn more about Plamed Asia

Plamed Asia is your one-stop source for high-quality, seamless HEALTHCARE fieldwork services in Asia.

McLaren Group Marketing

Learn more about McLaren Group Marketing

Japan-focused Market Research with impact. Insights through to action with our unique End-to-End Marketing approach, and AI-led research solutions.

Why choose McLaren Group Marketing

Full-Service (Quant/Qual)

Bi-lingual/Bi-cultural

Cutting-Edge AI Solutions

Competitive Pricing

Collaborative Approach

TALKEYE Inc.

Learn more about TALKEYE Inc.

Recruiting participants, Focus Groups, Depth-Interviews, Shop Alongs and Home Visits. You can access all of our services in English.

Sign Up for Updates

Get the latest updates from top market research, insights, and analytics experts delivered weekly to your inbox

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*

Your guide for all things market research and consumer insights

Create a New Listing

Manage My Listing

Find Companies

by Specialty

by Location

Find Focus Group Facilities

Tech Showcases

GRIT Report

Expert Channels

Get in touch

For Suppliers

Marketing Services

Future List

Publish With Us

Privacy policy

Cookie policy

Terms of use

Copyright © 2024 New York AMA Communication Services, Inc. All rights reserved. 234 5th Avenue, 2nd Floor, New York, NY 10001 | Phone: (212) 849-2752

Top 30 Market Research Companies in Japan

• Market Research

The Best of December 2024

Looking for a top market research company in japan.

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process.  Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in Japan. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best Japan Market Research Agencies

Aqua insights japan.

Not yet reviewed.

• Min. Project Size "> $1,000+
• Company Size "> 2 - 9 employees
• Location "> Shibuya City, Japan

Get connected with a company for free

Tell us about your project, and we'll match you with vetted companies that meet your requirements.

• Min. Project Size "> Undisclosed
• Company Size "> 10 - 49 employees
• Location "> Minato City, Japan

TOKYO LUXEY

Tyrant king inc, mclaren group marketing.

• Location "> Meguro City, Japan
• Advertising & marketing " >
• Business services " >
• Consumer products & services " >
• Food & Beverage " >

Hatago Consulting

• Location "> Chuo City, Japan
• Education " >
• Hospitality & leisure " >

Ashton Consulting Japan

• Min. Project Size "> $5,000+
• Min. Project Size "> $50,000+
• Location "> Shinjuku City, Japan
• Information technology " >

HASHI Consulting Japan

Service Excellence

Would Recommend

• Company Size "> Freelancer employees

HASHI Consulting is a Tokyo-based business consulting company founded in 2018. Their team of 2–3 employees mostly serves small to mid-market clients in the healthcare and retail sectors. They provide business development and strategy, market research, and management consulting.

• Medical " >
• Location "> Chiyoda City, Japan

ZIZO International

• Location "> Osaka, Japan

Tribal Media House

Mct (methods creativity teamwork), eido pr & marketing, asahi agency.

• Government " >
• Non-profit " >
• Location "> Tokyo, Japan
• Min. Project Size "> $10,000+

URALA International

• Company Size "> 50 - 249 employees

Located in Minato City, Japan, URALA Communications is a midsize public relations agency. Launched in 1980, the team specializes in public relations, marketing strategy, media planning & buying, digital strategy, and more.

• Financial services " >
• Energy & natural resources " >
• Politics " >

Tokyo Creative

Epiport consulting.

• eCommerce " >
• Manufacturing " >
• Company Size "> 250 - 999 employees
• Arts, entertainment & music " >
• Automotive " >

Asian Gate Bridge Inc.

Integrate communications, strategy analytics, siegel+gale.

Get connected with the right company for you

We'll do the work for you – finding and connecting you with service providers that meet your exact requirements.

Related content

Social Media Marketing Companies in Japan

Marketing Strategy Agencies in Japan

Mobile Application Marketing Companies in Japan

Inbound Marketing Agencies in Japan

Multilingual SEO Companies in Japan

Local SEO Agencies in Japan

Event Marketing Companies in Japan

Conversion Optimization Services in Japan

Recommended Digital Marketing Articles

Backlinks and seo: a complete guide, 5 benefits of a social media virtual assistant, 15 best market research tools for small businesses, 6 types of email marketing campaigns your company needs.

• Add Business

All Categories

• Help Services
• Appliances Repair & Services
• Furniture Dealers
• Packers and Movers
• Pest Control
• Solar Product Dealers
• Interior Designers
• Plumbing Contractors
• Modular Kitchen
• Internet Service Providers

Market Research Companies in Japan

Provided services.

• Quantitative research
• Qualitative research
• Online research
• CATI research
• Social media research

GMO Research, Inc.

Address: 150-8512 Shibuya ku, Japan

We believe it is the resonance created between consumers and companies that influences the world. That is why we strive to engage people with cutting edge technology, delivering voices to you, creating smiles. ...

• Write Review

CarterJMRN KK

Address: 106-0032 Minato-ku, Japan

CarterJMRN is a full service marketing research consultancy with offices Tokyo and Osaka. Our multicultural, fully bi-lingual team delivers market research solutions adapted for the Japanese market and mind. We offer a particular focus on qualitative, ethnographic and experiential studies. ...

Citation Japan Co., Ltd.

Address: 1040031 Chuo-ku, Japan

CITATION JAPAN is a full service market research and consulting provider. Since 1985 we have conducted many projects in many different Japanese and international business categories. We also have strength in medical categories. ...

Consumer Behaviour Research, Ltd.

Address: 160-0022 Tokyo, Japan

CBR, Consumer Behavior Research Ltd., is one of the leaders of consumer research covering all aspects of marketing research management including planning, analyses, reporting, and presentation.… ...

Macromill, Inc.

Address: 108-0075 Tokyo, Japan

Based on our knowledge and experience as a leading marketing research company in Japan, MACROMILL conducts marketing research services in over 87 countries worldwide. ...

Shin Joho Center Inc

Address: 150-0013 Tokyo, Japan

Shin Joho Center is one of the most distinguished polling organizations in Japan, which has great experiences especially with public opinion polls as well as marketing research for more than 30 years.… ...

Adams Communications

Address: 157-0065 Tokyo, Japan

Since its establishment in 1979, Adams Communications has provided telephone fieldwork and other research services to domestic and international research agencies and final clients. We are one of the… ...

Japan Research Consultants Co., Ltd.

Address: 110-0015 Taito-ku, Japan

We, JRC, have had a long succesful experience with B2B studies in the hair salon indusry as well as consumer studies in the cosmetics market. ...

GfK in Japan

Address: 164-0012 Tokyo, Japan

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. ...

Address: 248-0006 Kamakura-shi, Japan

We are a team of professionals that is always seeking best-in-class quality. With a background of a boutique market research firm and accumulated project completion history, we are delivering both market and local insights beyond just providing fieldwork service. ...

• chevron_right

copyrights © 2018 Market-Research-Companies.in.  All rights reserved.

Get a Quote

THIS WEBSITE USES COOKIES

If you would like to receive all the functionalities of our websites, you can accept these cookies by clicking through to further content on our webpages. If you want to know about the details of these cookies, or wish to change your cookie settings, please go to our Privacy Policy .

INTAGE Inc.

Please enter key words

About us Top

• Profile & Location of the Company
• President's Message
• Privacy Policy
• Promotion of Women’s Participation and Advancement

INTAGE Inc. is the largest marketing research company in Japan.

• Services Our solutions, market platforms, and research methods provided for marketing supports.
• Global Market Surfer Global consumer insights for your business
• About us Our vision, heritage, and Company profile
• Strengths of INTAGE ・Facts & Figures ・Cases of our initiatives with customers ・Four powers of INTAGE

Cases of our initiatives with customers

Mannanlife Co., Ltd.

No more getting lost in data! Tool utilization to change your marketing planning - Exploratory data utilization and streamlining by iTree -

Capcom Co., Ltd.

Look for core values for the brand! “Things we should keep” and “things we will need for the future” that have been identified by the cognitive interview

Nestlé Japan Ltd.

Real-time monitoring evolves in both the software and hardware aspects of the daily survey –Use the daily data to stimulate your brain to come up with new ideas and for real-time optimization of your measures–

Time spent on implementation is more important than that spent on media planning: Live monitoring changes the way you approach marketing

Kao Corporation

The key to creating a market is visualizing the consumers who are your customers and steadily cycling through the marketing PDCA

Coca-Cola (Japan) Company, Limited

The true essence of delicious coffee decoded by pursuing consumers’ subconscious feelings

List of sample initiatives